Software product ideas take off with huge aspirations and extraordinary technology ideas. Research however shows that its the simplest of the usage scenarios that the product fails to live up to when taken to the field and market trials. Beta customers fail to turn up to become first payers because it was not meeting their needs in the way they wanted. Complexity follows simplicity which is often forgotten when products are ready for release.
The key to success however would be to bring in a market driven approach to product testing rather than conventional mode of software testing. Cross Functional teams play a key role in successful product launches ensuring a completeness to the product development lifecycle. When the product under consideration has a complex field deployment cycle, OEM dependencies and complex computing environment dependencies it becomes more challenging to successfully demonstrate the value that the product brings if market centric approach is not taken. VARs and Channel partners taking the product to the market add extra dimension to ensure the product is tested according to how the launch vehicles behave and use rather than just a monolith piece of software that’s out there.
Successful product companies and products are the ones which mature over a period of time accounting for what the market requires and how it is required rather than what is there in the product. Well before it reaches maturity its the first version (though the version numbers won’t readily indicate that) of the product that hits the market is a key factor in ensuring the value proposition that the product intends to offer.
Many a time Startups either get going or get closed if their first release does not meet its objective considering the fact that next round of investments and fundings won’t be that easy if the first release fails. The same holds true for large enterprise software product companies which incubate product lines backed by 2-4 years of gestation cycles.
Let us discuss a bit more about how to get there in the next blog and how we at QLabs in Imaginea help our customer’s products do what they are meant for their end customers.