The challenge it solves is when developers integrates the social features from the third party sites, they need to learn the APIs and integration, which in turn increases the time to market. There are 2 parts to SocialByWay library, the core library and the widgets. The Core library includes the interfaces and Widgets are built using the core library. Developers are provided on the site with the documents to use these features.
For more information on SocialByWay visit www.socialbyway.com